POOL Designing systems and sparks.

PROJECTS / FOOD ACTIVITY

Fruit and vegetables
want to dress up, too!

Atelier Meica | carving performer meica × POOL

meica surrounded by carved vegetables and fruit from around the world

CAREER

meica

Carving performer / food recreation instructor

  • Knowledge
  • Skill
  • Communication

Ten years as a teacher at a culinary school. A food professional who delivers performances that truly connect.

meica smiling in a tomato greenhouse meica during her years teaching at a culinary school meica carving while being interviewed

CAREER

Around the world with a single knife

390days 4continents 35countries

She carved local vegetables in each country and performed for the people there. Stories from the journey are also available as a talk.

A watermelon carved with a character, in front of the pyramids Carving with children in front of Angkor Wat A workshop with children in Kenya

CAREER

Qualifications and media

Qualifications and certifications

  • Licensed cook (Japan)
  • Specialist cook licence (Japanese, Western and Chinese cuisine)
  • Vegetable Sommelier, Junior Meister
  • Food education (shokuiku) instructor
  • Food coordinator / food analyst
  • Executive Partner, Central Federation of Societies of Commerce and Industry, Japan
  • Partner, “Team Chef” sixth-industry (agri-food) project
  • Official Ambassador for Tochigi, the “Strawberry Kingdom” (2021–2023)

Media

  • Nippon TV “School Kakumei!”
  • Nippon TV “Hirunandesu!”
  • Nippon TV “news every.”
  • TV Tokyo “World Business Satellite”
  • C CHANNEL carving videos

Main venues

Trade shows, department stores, shopping centres, corporate events, embassies, local governments, schools and more

PORTFOLIO

Food becomes a canvas

Starting from a watermelon or a pumpkin, each piece is brought to life with seasonal vegetables and fruit.

A plate of animals made from vegetables and fruit A plate with red cabbage used as flower petals A plate scattered with decoratively cut flowers A Christmas plate of decorative cuts

PORTFOLIO

Works

Logos, messages, seasonal themes. Whatever the motif, meica can carve it.

A series carving the 17 SDGs into vegetables and fruit
The 17 SDGs
A watermelon carved with the Atelier Meica logo
Logos
A watermelon carved with an anniversary message
Anniversaries
A watermelon carved with a portrait
Portraits
A Christmas wreath made of salad
Seasonal plates
Carved Halloween pumpkins
Halloween

PORTFOLIO

At events

From trade shows and shopping centres to markets and corporate family days.

A carving display set out in a shopping centre A photo shoot in a tomato greenhouse meica performing with a headset microphone A market with people gathered under tents Visitors peering into the booth A Halloween display
Illustration of a castle on a hill of vegetables and fruit

SERVICE / CONCEPT

Vegetables and fruit want
to dress up and play, too.
And they want to make
friends with everyone.

SERVICE

Live carving & displays

Right before your eyes, vegetables and fruit turn into works of art.

A display piled high with fruit meica carving a watermelon A jack-o'-lantern display meica with a finished watermelon carving

SERVICE

Activity area

An art board made of vegetables and fruit, where everyone gathers with a “Can I touch it?” and a “Let me try!”

An art board of vegetables and fruit Children gathered around the art board Children's hands arranging vegetables A girl making something together with meica

SERVICE

Booth layout

A Main table (live carving) / B Activity area

Full view of the booth under a tent
meica carving a watermelon at the main table
A
The art board in the activity area
B

SERVICE

Welcome activities

MIRACLE PAINT, an eco-friendly peel-off face paint, plus juicy fruit-print fans to hand out.

A child with a strawberry face paint
Face paint
A woman painting with MIRACLE PAINT
MIRACLE PAINT
An orange-print hand fan
Fans (scented ones too)
A watermelon-print hand fan
 
An orange-coloured hand fan
 
To go further
  • Video production
  • Talks and talk shows
  • Magazine features
  • Recipe supervision
  • Social media

PROCESS

How pricing works

We will give you the details in a quote.

  • Planning and coordination

    • Planning
    • Preparation and coordination
  • Content

    • Performance
    • Table decoration
    • Staging
    • Attractions
    • Booth decoration
  • Optional staging

    • Venue staging
    • Attractions
    • Booth decoration
  • Expenses

    • Ingredients
    • Travel and accommodation
    • Vehicle for load-in

PROCESS

How we work

  1. 01

    Overall planning

    Confirming conditions, defining requirements and refining the concept

  2. 02

    Content design

    Balancing budget, choice of content and scale

  3. 03

    Preparation

    Sourcing materials, landing page, press release and casting

  4. 04

    Set-up

    Load-in, set-up and staff training

  5. 05

    On the day

    Running the event, supporting meica and providing staff

WORKS

Recent works and activities

  • A watermelon carved for Vegetable Day (31 August)
    A watermelon carved for Vegetable Day (31 August)
  • A display of fruit piled high
    A display of fruit piled high
  • Halloween pumpkins glowing at night
    Halloween pumpkins glowing at night

FAQ

Frequently asked questions

What ingredients do you use?

We choose from seasonal vegetables and fruit, local specialities and more, to suit your brief. Whether you can supply your own ingredients depends on the project, so please talk to us in advance.

What does the venue need?

As a guide, enough space for a work table. Depending on the content, power or access to water may be needed. Tell us about your venue and we will let you know what is required.

How long does it take?

A performance usually runs 30 to 60 minutes. Workshops vary with the number of participants and the content, so please ask.

Which areas do you cover?

We travel anywhere in Japan. Please ask us about events overseas, too.

What happens to the pieces afterwards?

Displaying, tasting or taking pieces home can be discussed to suit your event, once hygiene has been checked.

How much does it cost?

We quote based on the content, scale and schedule. Please feel free to get in touch.

CONTACT

For bookings and enquiries, please contact POOL

Tell us whatever you know so far, such as dates, venue, number of guests and a rough budget. We are happy to get involved from the planning stage.

A watermelon and a melon carved with the Atelier Meica logo