FOUNDER & CEO, POOL INC.
Marketer & Event Producer, TokyoTomoya Nakamura
Designing systems and sparks.
Born on 10 November 1976 in Sakai, Osaka. At university he travelled across India and other parts of Asia, getting by as a street performer. He founded a software company at 25, went on to management roles at an advertising agency and a design company, and founded POOL Inc. in 2009.
He brings counselling techniques to business support. Listening to hear what people really think; helping them put it into words, so it becomes a compass for hard decisions (mission, vision and values); turning it into plans and projects; and working alongside the team on the ground until it delivers results. Not just marketing or planning, and not just counselling, but hands-on support that runs alongside both the business and the people doing the work.
As an event producer, he leads MIRACLE PAINT, the Japanese peel-off face paint behind the official face-paint booth of Rugby World Cup 2019, and edits FACE PAINT JOURNAL, a media outlet on face-paint events. He also supports the Japan Wheelchair Tennis Association with marketing strategy, sponsorship and hands-on events.
If we are going to do it, let’s enjoy it. If we are going to do it, let’s get results.Invite us to your event →LinkedIn
If we are going to do it, let’s make it something society values.
Selected work in Japan
RUGBY WORLD CUP 2019
Official face-paint booth, Rugby World Cup 2019 Japan
12,211 fans across all 8 knockout matches at 3 venues. We designed an operation that let around 1,000 volunteers with no painting experience start after a 10-minute briefing.
TOKYO MOTOR SHOW 2019
Tokyo Motor Show 2019, FUTURE EXPO
Exhibited in the future-focused zone alongside about 60 companies including NTT, Panasonic, NEC and Fujitsu. Visitors painted their faces and show cars with their fingers, and everything peeled off.
Four kinds of support
In business: strategy sessions in Spot and Camp (Japanese only)
In business: MVV (the compass for decisions)
In business: business plans, projects and systems
In business: documents and on-site work (shared in Tent)
These four apply the basic counselling process (building the relationship → understanding the issue → setting goals → carrying out the plan → evaluating the results) to organisations and businesses.
Titles and roles
- Founder & CEO, POOL Inc.
- Brand producer, MIRACLE PAINT
- Editor-in-chief, FACE PAINT JOURNAL (Japan edition)
- Chair, Japan Face Paint Event Association (JFEA)
- Certified Event Producer, Japan Event Association (JEVA)
- Marketing advisor, Avance-Thailand Co., Ltd.
Career
Selected talks
Universities and colleges: Komazawa University, Mejiro University, Tokyo Fuji University, Kokushikan University, Shonan Institute of Technology, Tokyo Keizai University, Nihon Kogakuin College and others. Academic societies: Japan Society for Human Resource Development, The Institute of Image Electronics Engineers of Japan.
Company profile
| Company name | POOL Inc. (株式会社POOL) |
|---|---|
| Founded | January 2009 |
| Representative Director | Tomoya Nakamura |
| Location | Shinagawa-ku, Tokyo, Japan (we work mainly from a small office and online, so we are unable to receive visitors) |
| Business | Hands-on business support (Camp, Japanese only); event planning and operation; brand and content planning and production; manufacture and sale of our own brands |
| Awards and certifications | Tokyo Metropolitan Government “Sekai Hasshin” Competition: Tokyo Innovative Service award / Shinagawa City: certified Social Contribution Product / Shinagawa City: certified Representative Product / Japan Face Paint Event Association: certified program |
| Qualified invoice issuer number (Japan) | T6010701021668 |
| Contact | Via our contact form (pool-side.jp/en/contact). We do not accept sales calls by phone. |
CONTACT
Planning a tournament, festival or expo? Let’s bring MIRACLE PAINT to your crowd.
Tell us the event, dates, city and expected attendance. We reply in English.